L’oscar London occupies an Edwardian landmark on Southampton Row, within easy walking distance of Covent Garden, the British Museum and the West End. Velvet, lacquer, patterned carpets, deep colors and bird motifs create a sensual atmosphere that feels closer to a private theater or fin-de-siècle salon than a conventional London hotel. Rooms and suites continue the maximalist approach on a smaller scale, combining custom furniture with rich fabrics and carefully controlled lighting.

A richly theatrical boutique hotel in a landmark former church headquarters, L’oscar London blends Jacques Garcia’s jewel-toned interiors with an intimate Bloomsbury location near Covent Garden and the British Museum.